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Creating a Business You Love Isn’t Just About What You Do — It’s Also About How You Do It

The untold side of the entrepreneur journey.

When I first started my business, I was lost. I knew I wanted to be an entrepreneur, but I honestly had no idea what I wanted to do to be an entrepreneur.

Luckily, you really only need a skill, knowledge, or experience in an area that’s further along than someone else in the world. Past that, you can create value around it.

For me, that looked like coaching, guiding, mentoring, and helping people navigate the failures I’ve already encountered throughout my own life. And then I spoke as well about my own battle with not fitting in, depression, and feeling like there was no one else like me. So it was a mix of inspirational content, self-help experience, and knowledge sharing.

But even though I knew what I was sharing (which is a feat of it’s own if you’re a new entrepreneur), HOW I was to share it was completely baffling. And even to this day, I can’t say that I figured it out quickly — because I sit here with almost 3 years of entrepreneurship under my belt and I only figured it out after 2 to 2.5.

Quick? No. Painful? Yes. Worth it? You bet.

So here are 3 helpful tips I learned about how entrepreneurship isn’t just about what you do, but also how. And hopefully, I can help save you the time and energy needed to figure this all out.

1. Even when you know what you do, explaining it can be a different beast.

It’s not enough to know what you do, because if you’re on your way to monetizing it, others have to understand it too. So you have to explain it.

I’m not saying you need the perfect elevator pitch (which doesn’t exist in my book), but you do need a handful of ways to say it that make sense.

For instance, not everyone will need the details, and not everyone needs the broad sentence. The difference is who and when you say them.

When your friends and family ask you what you’re doing, be broader (unless you find they’re really interested). This can sound like “I write online about entrepreneurship,” or “I guide people to creating their online business.”

As you can see, those are two general statements that make sense to the general population.

But when you’re in front of your ideal audience, be more specific. Such as “I use Human Design to help new entrepreneurs build an aligned, sustainable business,” or “I help new entrepreneurs build an online business that doesn’t cause burnout using Human Design.”

Both of those help my target audience understand what I truly do. And even then, I’m curating those for this particular platform.

It doesn’t matter what you say, as long as it’s understood. And you can always tweak this when necessary, so don’t spend too much time thinking about it. Get into conversations with your friends and family and just say what resonates in the moment. Over time, you’ll find the words that better describe it and it’ll become a more clear and concise phrase.

2. Past explaining what you do, what way do you want people to find you

This one caused me the most inner turmoil. I didn’t understand what this meant.

I kept hearing other business coaches and gurus saying to “follow your audience.”

That never worked for me. In fact, it was much more draining, exhausting, and caused me burnout (which is why I create content that challenges these streamlined pieces of advice).

It wasn’t until I started listening to my own energy and following where I felt comfortable and free that I saw success. And that took me years to figure out.

So how do you know when you’ve found the place for you?

Ask yourself these questions:

  • How do I feel when creating for this platform?
  • How do I feel after creating for this platform?
  • Do I genuinely enjoy this platform or am I forcing myself to do it?
  • What decision is the more loving decision: to stay on this platform or to leave it?

Don’t just consult your mind on this, feel into your body. How does your energy feel when you think about those questions? (If you know your Human Design Authority, consult that).

The point is, if you don’t love the way you do your day-to-day business actions, you won’t create a business you love. And that’s not fluff, that’s fact.

Keeping the end goal in mind, what kind of business do you want to build? And what support do you want to help you in sustaining it?

I’m not saying to stop doing the things you need to right now, I’m simply bringing the different possibilities to awareness. And if it feels good, continue on with it! If not, consider checking other things out.

3. Where do you feel like you truly thrive?

I started on Youtube, then Instagram, then Facebook, then TikTok, then Medium, then Blogging, then Podcast… and I switched back and forth interchangeably through these at different times trying to figure out what fit me. More so where I felt like I was free to be me.

Don’t knock it until you try it out, because resistance is a great signpost for what to look into. But also, don’t force yourself into a box that you don’t even want to be in.

Youtube was nice, still is. I just don’t want to dedicate my time there right now, though I know I probably will add it in the future again.

TikTok wasn’t my cup of tea, but I don’t mind posting every once in a while when I feel called to.

Video isn’t bad for me, but it also requires more energy from me. And as a Self-Projector in Human Design, I need to conserve my energy more than most people.

Facebook and Instagram were time-zaps for me and made me feel more bitter than anything good. I still have them for when people decide to join my community, but that’s really all I use them for anymore — community.

Now we get into my zones: Podcast, Blogging, Medium. I’m a writer at heart, and I resisted it for many, many years. But as soon as I finally allowed myself to truly test it out, it’s rapidly become my favorite thing to do.

Podcasting is another because it’s my own platform to just speak about my ideas and experiences and find new people like me who are interested in what I’m interested in.

I love being able to share my thoughts both with the written word and the spoken word. And as a Self-Projector in Human Design, that’s very aligned for my energy. (Believe me, if I had known about Human Design sooner I would’ve saved myself some huge headaches!)

These are the places I’ve found that I thrive. And I had to test them all out to see what felt good and how I truly enjoyed sharing my knowledge.

And it will be the same for you.

Final thoughts

Not everything will work for you, but something will.

I constantly say that everyone could be an entrepreneur. And I 10000% believe that to be true. But I also know that not everyone wants to be an entrepreneur, and not everyone is willing to put in the work to become an entrepreneur.

Either way, if you have this dream and you’re willing to do it, fail, persevere, and keep going, you will find success with it. Anyone who tells you it isn’t possible to build a business you love hasn’t been able to do it for themselves yet. Don’t let their projections sway you.

People only truly believe what they’ve done themselves. So find small ways to win, take comfort in the small successes, and keep going. Be your own best cheerleader, and cultivate your content consumption like your life depends on it. Spend time reading inspiration, not demotivation. Then put your desire into action. Take the steps. Move forward.

And you’ll inevitably get there, no matter what anyone else says or believes.

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Giving Advice With Detachment

As a projector, it may be hard to detach yourself from the advice that you’re giving.

Why is this?

Because you care about other people!

And it’s totally normal to feel this way. No one wants to watch those around them struggle senselessly if one tip could help them save time, energy, or sanity.

But if you give advice, unprompted, you likely won’t be heard the way you mean it. It’s what I like to call “the Projector Paradox.”

The Projector Paradox is that even though we have so much helpful advice to give, we are only able to give it when it’s asked for.

There are some loop holes to this though, and if you missed yesterday’s blog post, you’ll want to read that one to understand the loop hole plus other tips you may not have know about being a projector. You can find that one here, it’s called What It Means to “Wait for the Invitation” as a Projector.

So other than having to wait for the invitation to give advice, what’s next?

It seems like a simple answer. “You just give the advice.”

But how many times have you given advice only to find out that the person who asked you for the advice completely disregarded it anyways?

Then they ended up in a worse off situation and if they had taken your advice, they would’ve solved it?

The amount of times this exact scenario happens in projector’s lives is steep.

And I’m sure you’ve felt the tinge of upset within you when you hear this scenario from the person you gave advice to.

So, I ask again, what’s next after you receive the invitation?

Let’s break it down.

1. You DON’T jump in and give advice right away.

This seems counterintuitive right? But just because someone has recognized you and invited you, DOESN’T mean that they’re open to RECEIVING advice.

So when they ask you for advice, first fire off some helpful questions for THEM to self-guide themselves.

What does that look like?

  • “Well, let me just make sure I understand this correctly, what’s the most important part of this situation to you?”
  • “Let’s look at it this way, if I was the one going through this situation and I came to YOU for advice, what would you say?”
  • “Which way are you leaning?”
  • “Do you feel like you want to do one thing more than the other?”

The objective here is to reword what they’re telling you, and ask them insightful questions that can help lead them to their own answers.

Of course, you don’t have to be as formal with the questions back as these are, but you get the point.

Why do we need to do this?

Most times, people are seeking validation for the way they want to go. Most times, they’ve already made up their mind what choice they want to make, they just want someone to suggest it too.

Both of these are reasons why it’s important to help them build trust within their own decisions.

Let’s be honest here, we’re not always right (no matter how many times we actually are).

No one EVER has more understanding of someone’s situation than the person who is DIRECTLY INVOLVED in it.

And even if we ask all the questions necessary to find out every bit of information about it, we still CAN’T know what’s the best option for THEM.

Why?

Because we HAVEN’T lived their life. We don’t know their priorities. We don’t know their fears. We don’t know every single previous experience that they’ve been through. And it would take as many years as they’ve been living to understand them entirely, because they would have to recount every single second with us.

Not only is that impossible, but it’s also just the entirely wrong way to handle any situation.

The next point brings us to why that is.

2. Help others build trust within themselves so they can handle challenges better in the future.

As a Coach myself, this is one of my BIGGEST goals with every client.

Because I don’t want them to have to depend on anyone else to make clear decisions.

Will there be mistakes along the way? Of course! We’re human. This is literally what we’re here to do.

And if you didn’t already know, mistakes lead to success. Failure leads to success. It’s all a learning process. And you actually fail your way to success.

That’s a topic for a different time, so let’s get back to this.

Asking insightful questions helps them pull out their own answers and their own true thoughts and feelings about the situation.

And not only that, but it shows them that they COULD do this for themselves in the future.

It shows them that they ARE the authority and decision maker in their own life.

It shows them that YOU support them no matter what decision they decide to make.

And it gives them the confidence that their decision won’t be judged harshly as they believe it will be. It’s only their own judgement of themselves.

When you help them build trust within themself, they feel SAFE. They feel COMFORTED. And they bond with YOU on a deeper level because they were able to find all these amazing things with you around.

I have a friend who actually comes to me instead of some of her other friends because she KNOWS that I won’t just automatically jump to one side or the other in a situation. I won’t lie to her and tell her she was right if in fact she wasn’t.

She comes to me because she TRUSTS that I have her best interests in heart for the LONG TERM, not just for some short term validation. She comes to me because I’m objective and I bring a unique perspective and great questions.

And above all, I LISTEN.

I don’t diagnose, I don’t rush to the rescue, I don’t try to fix; I LISTEN first.

Then I help when asked or when I feel she’s gotten it all out and is now ready for some open conversation.

Which leads me into point number 3.

3. Ask what they want from you first.

When someone recognizes you or is coming to you about a situation, ask what they want from you.

Do they just want to vent it all out? Perfect, you can be all ears and just listen.

Do they want feedback on their part in the situation? Perfect, you can prepare for that.

Do they want a total solution? Perfect, you can prepare for that as well.

Asking them what they need from you in the moment before the conversation has begun will lead you to 10x better conversations overall.

You won’t be overstepping any boundaries when you ask.

You won’t be rushing to fix something while they’re feeling left unheard because it seemed like you just wanted to fix them.

Essentially, you sidestep almost all miscommunication AND you deepen your bond with them because NOW you’re being there for them, the way THEY NEED; not the way YOU THOUGHT they needed.

And after ALL of that, if it comes down to it where, yes, they are seeking out your advice and your opinion, then go ahead. BUT make sure to release the expectation that they will take your advice.

For example, instead of assuming that they’ll heed your advice, assume that they won’t and let yourself be pleasantly surprised if they do.

And realize that they are their own person. They’re going to make the decisions most in line with themselves. And that’s OKAY. Because they’re the one that has to live with the outcome.

Everyone makes the decisions they think are best in the moment, with the information they had at the time.

And if you get upset with someone else not taking your advice, you’re giving license to other people to be mad at you when you don’t take their advice.

And I guarantee that YOU don’t like other people trying to force you to take their advice either.

So give your advice with detachment.

And if you follow the rest of these tips, you’ll find you have better relationships with those you care about, you’ll have more energy because you’re conserving it and not throwing it in all directions, and you’ll be happier because you’re releasing expectations of others from your mental capacity.

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Energy Levels in Projectors

One of the biggest misconceptions I notice in projectors is that once we find out we’re a “non-energy” type, we take that as we can’t or don’t have energy for ANYthing.

Some projectors are energy projectors and some projectors are non-energy projectors, but this doesn’t mean what you might think.

So let’s dig into this to combat any misinformation you may have thought was true up until now.

First, what’s the difference between “energy” projectors and “non-energy” projectors?

The answer is: Not much.

Do energy projectors have more physical energy? Yes.

Does that mean that non-energy projectors have no physical energy? Absolutely not.

It’s the WAY you use your energy and how efficient you have to be with it.

There are 4 “motor centers” in the Human Design chart.

Motor centers provide stable, steady, and sustainable energy for doing things.

In order of how much energy they provide, here are the 4 motor centers:

  • Sacral Center – No projectors have this. This is only a center that Generators and Manifesting Generators have.
  • Emotional Center – Only Emotional Authorities have this center defined. So an Emotional Authority Projector has this center defined.
  • Root Center – This is found only in either Splenic Authorities, Sacral Authorities, or Emotional Authorities.
  • Ego/Heart Center – Any type can have this center defined, the ones that DON’T have it are Self-Projected Projectors, Mental Projectors (sidenote: mental or “no authority” types DOESN’T mean that the mind is the authority, but that’s a topic for another day), and Reflectors.

These 4 centers provide the extra physical energy to those who have them defined.

Therefore, if you have at least ONE of them defined in your chart, you’re classified as an “energy” projector. You can have any combination of them, but having at least one classifies you as an energy projector.

However, if you have none of those 4 motor centers defined, you’re classified as a “non-energy” projector.

I’m a Self-Projected Projector, so I’m technically classified as a non-energy projector. But as you can see, I have a blog, a podcast, and many other things that I do each day. So, what do these mean, really?

Like all types, you have more energy for the things you LOVE to do.

This gets frequently overlooked, but think about something you hate doing. How motivated are you to do it? Probably not very motivated.

Energy projectors have a motor center that they can TAKE energy FROM in order to “do” the things that they need to do.

Whereas with non-energy projectors, it’s MUCH more difficult, because we don’t have any baseline motor centers at the ready.

So practically, what do you do?

Like in all open centers, you take in and AMPLIFY the energy around you from those who have the center defined where you’re open.

So for non-energy projectors, just being around someone, in the same room or even on a call with someone who has a motor center, will help you get motivated and have a burst of energy to do the things you need to do. Because you take in that energy and amplify it.

But you may feel a “crash” after the person leaves, it could slowly fade or be more abrupt, it just depends. It’s kind of like a caffeine rush or a sugar rush.

The thing to remember is that you are not meant to HOLD this energy or sustain it. So having a detox at the end of the day, or consciously releasing the energy when you’re done is a cruical part of self-care. If you don’t release it, you’ll burn out.

And yet, at the same time, if you’re really passionate about something, you’re excited to do it, right? Yes! So you’ll find that you actually have much more energy for those things and thinking “non-energy” means that you can’t have energy is actually limiting you.

For me, I love to write. I love to sing. I love to dance. I love to learn things. I love to spend time with my friends.

And I can do all of these every day because I give myself ample time to decompress AND relax in between them.

I take multiple naps a day.

Seriously, like 2 or 3. And while some other people may see that as “lazy”, it’s something that helps me recoup my energy to continue on throughout the day. So F what everyone else says. Do what feels GOOD and RIGHT for YOU.

The only limits you have are the ones you choose to believe are true.

All projectors need rest.

As a projector, regardless of anything else, you’ll need more rest than others (besides reflectors). But whatever way and whatever level of rest you find rejuvenating, that is the right level for you.

I used to overdo my rest because as soon as I found out I was supposed to rest, I took it as an excuse for me to do nothing. But that actually still drained me and I was SO confused for a few weeks.

It wasn’t until I liberated myself from overdoing the self-care that I realized I didn’t need THAT much. Granted, I still need a lot, but not 24/7.

And if you’re a projector who’s thinking “I don’t really need much rest now that I think about it,” that’s totally fine!

Some people only need the weekend to themselves. Some people only need one self-care thing per day. Some need multiple. Some need mainly self-care. It literally doesn’t matter if you need more or less, there’s no right or wrong. There’s only what’s correct for YOU.

Likewise, some people get energy from rest, others get energy from being more active. It’s YOUR body. What feels good for you?

Seriously, toss out ALL the expectations and ALL the “standards” and really ask yourself what is right for you.

You will find you have more energy around others.

Like I stated above, open centers take in and amplify the energy around them. So you may find that you have a lot of energy depending on the situation you’re in or the environment you’re in.

Even if you’re an introvert, like me, others may actually mistake you for an extrovert in certain situations becuase you’re essentially riding on a caffeine high of energy when you’re around them.

So if you think you’re an introvert, you probably are. And this may explain why you feel so talkative or so energetic around others.

There’s even more caveats in Human Design, so if any of this doesn’t “fit” you exactly the way I wrote it, don’t get discouraged. Human Design is called a Living Experiment for a reason.

Experiment with it. Experiment with your life. Find out what works for you. FInd out what makes sense right now and use that. It may make sense in the future. You never know unless you try and test it out.

But if you only take one thing from this article, as a projector, you aren’t limited to just doing nothing. And you DO have energy. You just have to learn to work and flow WITH it, instead of against it.

Happy experimenting!

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The One Thing That Comes Before An Invitation As a Projector

As a projector, I’m sure you know the importance now of waiting for an invitation in doing what you do best — giving advice. However, if you don’t, you may want to take a quick peek at the blog post I wrote about invitations a few days ago. You can find it here.

But what isn’t talked about a lot is the thing that comes before an invitation, and it actually commonly gets misconstrued as an invitation.

I’m talking about… RECOGNITION.

What is Recognition?

Recognition is what you get from someone who truly SEES your genius and learns from you.

It’s when someone DM’s you and says “Thank you for creating this!”

It’s when your friend says that they love having you as their friend.

It’s when your teacher says they were happy you contributed in class today.

Recognition comes in many different forms, and just like invitations, it can be direct or indirect.

However, just because someone recognizes you DOESN’T mean that’s an invitation.

Wait, what?

Yep. As if deciphering an invitation wasn’t already hard enough, now we throw recognition into the mix.

But fear not, because I DO have a surefire way to help you decipher between the two going forward.

So let’s say that as a young projector, you’ve been told over and over again that the people around you don’t want your opinion.

I know, it sounds harsh, but a lot of projectors actually go through this.

Let’s say you are used to either getting backlash for trying to help others with your advice, or people try to ignore you now because they know you’ll try to tell them a better way to do something.

After years of this when we’re younger, we learn a few things that AREN’T true but FEEL true:

  1. When I give my opinion, I actually hurt others.
  2. If I reach out to anyone, they’re going to ignore me.
  3. I’m going to get rejected if I say what I truly feel.

Now, yes there are other things that we learn that deal deeper with our self-worth, but that’s a topic for another time.

The point is that we get so used to being shut down that we inadvertently have this complex in our minds that we need others approval before doing something — anything.

Enter, the Projector Paradox.

The Projector Paradox

The Projector Paradox is a term I made up, so you won’t find others using it. But let me explain why this is such a paradox.

Imagine being so observant to what others are doing that you could help them by telling them a better way to save time and energy.

Except, you can’t tell them because they haven’t recognized you — meaning that they won’t actually hear anything you say until they’ve recognized you.

But you still see it.

And they’re still wasting their time and energy.

What do you do?

Hence, the Projector Paradox. Which I guess could also be called the Invitation Paradox or the Recognition Paradox, depending on your preference.

The even crazier part here is that even if you WERE recognized by them, that doesn’t mean they’re open to your advice still.

Which just adds another layer onto the entire paradox!

I don’t know about you, but my head is spinning.

So let’s get out of the damn paradox, and find what we can do and what recognition is all about.

Recognition is your confirmation.

Treat recognition as your confirmation from the universe, (higher power, God, whatever you want to call it), that you’re heading in the right direction and that you’re on you life purpose path.

Recognition is someone else telling you they value you.

They value what you do, how you’ve helped them, and what you bring.

Recognition happens both before AND after an invitation.

We tend to speak about invitations and recognition like it’s a one time thing. But it’s not. We’re in a constant cycle of it.

Recognition happens, then an invitation, then recognition again, then another invitation, and so on.

Someone can recognize you for different topics you are knowledgeable about.

They can recognize you for different levels they didn’t realize you knew about those topics.

So, as you can see, recognition is NOT an invitation to give advice, but rather a gratefulness for YOU as a person, doing what you do.

What do we do with this?

As I’ve said, recognition comes both before and after an invitation. And there’s a way around recognition so that you can just continually receive invitations without needing formal recognition.

What’s that?

RECOGNIZE YOURSELF FIRST.

Yes.

Again, seriously.

Recognize yourself, your value, your genius, and your worth first.

When YOU recognize yourself, you’re CONFIDENT in what you say, what you do, and, ultimately, you’re confident in WHO YOU ARE.

Your energy is your greatest billboard. It speaks for you.

When you’re confident, you show it.

When you’re confident, you speak up.

When you’re confident, you allow yourself to shine.

And how do you become confident?

You RECOGNIZE YOURSELF.

The Projector Paradox 2.0

Another layer that I hadn’t told you yet was that you actually DON’T NEED others recognition.

You need YOUR OWN recognition.

And when you recognize yourself, you actually start to put yourself out there and you allow others to find you.

When you allow others to find you, you add value and bring impact to people’s lives.

When you add value and impact to people’s lives they want to invite you because they can tell that YOU’RE ready for the invitation.

Recognition is merely a step for you to show up and stand up to say “I’m ready for invitations.”

And once you really absorb and feel this to be true, you’ll start to see the shift.

Because all you ever needed was to recognize yourself first.

So what are you ready to be recognized for?

Recognize yourself first, and see what changes you make that then allows others to experience the you that is ready to be invited.

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To Niche or Not to Niche as a Projector

The first thing I thought when I learned that my energy type affects my business is “well…shit.” Because I had such a negative outlook on being a Projector in business. I had barely any knowledge about what this was going to mean for me overall, I didn’t know how the heck invitations were supposed to work in business, and I didn’t want to niche down because it felt like putting myself in a constrictive box.

Now, today we won’t go into everything I just laid out, but we will go into the whole Niche dilemma. And I’ll get to the rest of those topics in the future.

If you haven’t read the blog post or listened to the episode about Invitations yet, go check that out after you’re done here. I have a very different perspective on invitations that you may never have been told before – and it’s one of the secrets to your projector magic!

What’s a Niche?

Niche, (pronounced knee-shh or nee-sh), is an area or topic that you excel in and know at great lengths that’s specific to either the type of people you help or the problem you help solve.

For example, Business is not a niche. It’s a category.

You can niche down three ways:

  1. Work specifically with one area of challenges that you solve – regardless of who encounters the challenges.
  2. Work specifically with a certain group of people – regardless of what challenges you’re helping them solve.
  3. Do both so that you’re working with a specific group of people who have a specific set of challenges you help them solve.

For example, let’s say you’re a Pilates instructor. You could help Expectant Moms (that’s your who) that want to stay fit during pregnancy with Pilates (that’s the solution to the challenge they could be looking to solve).

There’s many different ways to niche down. These are two specific ways, but you could stay broader as well.

To Niche or Not to Niche – That is the Question

MY personal opinion is: YES.

However, hear me out because I don’t mean to go dig yourself a small hole of one topic.

Here’s the baseline question I like to ask:

  • Does it feel constrictive to you?

If it feels like too small of an area for you to be in, broaden up. If it feels like there’s wayyy too much to cover so you’re not really covering anything, niche down.

Ideally, you’re looking for YOUR sweet spot. And your sweet spot will look different than others. And that’s okay!

The best part is that you don’t have to niche down right away.

Start with what you DO know

If you’re not ready to go niching down because you aren’t sure about it yet, then don’t go too deep. ESPECIALLY if you’re just starting out as an entrepreneur.

Every single person who has started a business has pivoted, even if they don’t readily or up front tell you that they have.

It takes time and testing to figure out what works best for you. Give yourself permission to pivot. Give yourself permission to test out different things. No one else cares if you pivot; BUT they WILL care if they can tell you hate what you do. That kind of energy isn’t fun to be around.

So if you don’t know exactly who you want to help yet, don’t niche yet.

If you don’t know exactly what problem you solve yet, start with a category instead.

As you go and as you create content, you’ll figure it out by feeling whether you like to talk about certain things.

Pivot, Pivot, Pivot!

Anyone else having Friends flashbacks to Ross as they’re carrying the sofa up the stairs? No? Just me?

Live by this: Each time you take a step forward, you’re one step closer to figuring it out.

For me, I pivoted over 30 times in under a year. Why so many? BECAUSE I HADN’T FOUND THE RIGHT ONE YET.

AND as a plus, since I didn’t hold myself back from pivoting, I was able to take as many steps forward as I needed to in order to get where I am today. And I’m so freaking glad that I didn’t take multiple years to do it!

There’s NO shame in pivoting.

The only one stopping you from taking steps towards your future is YOU.

The only one judging your progress is you.

Think of it this way: The ones who say ANYTHING negative to you about your journey are the ones who AREN’T on a journey of their own. Because the ones who are on their own journey don’t have the time or care for what you’re doing since they’re focusing on themselves.

Another gem: Don’t take insult from those you wouldn’t even take advice from.

Just saying!

What it looks like IRL

Let’s say you eventually will want to be that instructor we talked about earlier.

If you don’t know that you want to teach Pilates yet, start with Fitness.

Start creating fitness content on your platform of choice.

When you’re creating this content, you’ll realize “wow, I like creating [this] type of content more” and do more of that.

When you start working with people, see which people you enjoy working with the most.

These are the ways to keep taking steps forward.

You’ll end up going from Fitness to Low Impact Fitness to Mindful Fitness to Yoga to Pilates. Not specifically these or in this order, but you see how it went down in niche across the progression. That’s what you’re doing.

Allowing it to progress naturally.

And that’s actually the last big thing we’ll talk about.

Don’t force it

Too many times I see people force themselves to fit in a box they didn’t even care for in the first place.

The more you allow yourself to natually move forward, the faster you’ll find your niche.

I know it seems counterintuitive, and as a Projector it may be hard to trust and lean back, but that’s the BEST, fastest, and easiest way you’re going to find what’s right for you.

Final Thoughts

So overall, should you as a Projector niche down?

Yes. But only to your sweet spot.

If you have questions on this, let me know! We’ll dive deeper in the future, this is just the basis. And tell me, are you a projector in business? Do you have a niche or do you despise the niche down idea?

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5 Ways to Stop Burning Out as a Projector

One of the very first things I notice when Projectors come to me for help regarding their business is how burned out and drained their energy is.

They have their coffee in hand, the energy just seems more forceful and like it’s trying so hard to make it up a mountain.

But we quickly change that around in our call together.

One of the things I constantly hear is “I just feel so safe, heard, and like I can relax. It’s refreshing.”

This is not uncommon for Projectors — to be drained and burned out — but I will tell you that it is NOT a normal thing. You aren’t meant to be burned out. You aren’t meant to be constantly drained. You aren’t meant to be running on fumes just to get by.

So, let’s take a look at some of the things that could completely change this around for you in your own life.

5 things to do to stop burning out

Of course, this list could apply to more than just projectors. Anyone has the ability to burn themselves out. I just know that projectors seems to burn out more than any other type I’ve encountered so far.

1. Stop overcommitting yourself

You don’t have to be everything to everyone or be everywhere.

You need time to yourself to recharge. Even if you’re the most extroverted person, your projector energy needs time to rest and just detox from others.

You don’t have to go camping in the woods off the grid to achieve this, although you could if you want to! Usually this looks like saying “no” more often.

I know that may trigger some people-pleasing habits and all sorts of other limiting beliefs. So just take a moment and breathe. If these are coming up for you, try to figure out why this is your first response. Did someone tell you that you couldn’t say no if you wanted to be “a good friend”? Did someone show you that constantly working and going going going was the way to success? What is the underlying reason you may believe that you can’t say no?

Take a moment to dive into that. If you need help, you can consult the blog post I wrote last week about getting out of confusion. You can find it here.

But getting back to it; start saying “no” more often. Start prioritizing yourself. What would make you have more energy right now? Do you really want to go out or do you want to take a relaxing bath? Neither answer is wrong. It’s only about what works best for YOU.

Which this actually leads us to point number 2.

2. If you’re getting burned out from your business – make plans outside of it

I know you probably love your business (at least, you should! If you don’t maybe it’s time to check in and pivot), but you also need to spend time just doing things you LOVE that aren’t your business.

What are you passionate about?

What do you really enjoy doing?

If you’re not sure, it’s time to find some things that you do enjoy.

Test something new out. Think back to when you were younger, what did you always want to do or what did you dream of doing?

Start there.

3. Get in touch with friends

Especially right now with the state of the world, it’s important to keep in contact with those who you care about.

You don’t have to meet up with them in person, you can do a zoom call or Facebook messenger call. Find some way to connect to others.

It’ll help you get out of your own head. Especially for Self-Projected and Mental Projectors! I’m a self-projected projector too, and I know the lure my own brain has on me. But I also know that when I spend too much time up there, I start getting into overthinking and spirals that just aren’t healthy for me! Talking to others REALLY helps lighten that and helps me come back down to Earth.

4. Lessen your caffeine intake

I know, I know. Don’t throw your coffee at me yet!

You don’t have to give up coffee. You can start doing half decaf or full decaf instead.

The reason I say to lessen your caffeine intake is because it’s actually preventing you from getting truly in touch with your natual rhythms of energy.

Caffeine and sugar are two things that projectors tend to have an unhealthy amount of. Because we’re trying to prove that we can keep up with the world (and many time, surpass them!)

But believe me, it won’t help long term.

I used to have 12 shots of espresso per day.

PER

DAY.

That’s a looooot of fucking caffeine.

And when I didn’t have caffeine, sugar was my second option.

I felt fine at the time. But I spent one week without coffee or sugar and it was like hell. Withdrawls, brain fog, fatigue, etc. I honestly thought I was dying.

I realized then how much my body is affected by caffeine.

Again, I’m not saying to give it up completely. But perhaps reduce it.

You’ll start sleeping better.

And hey, if it doesn’t help at all, by all means continue on. I’m not a doctor, I’m just a person.

Find what’s best for you.

5. Drink more water

The population is very dehydrated as a whole. We’re barely getting enough water to stay healthy.

Try drinking at least 8 – 8 oz cups of water each day.

Again, if it’s not helping you, don’t listen to me. These things aren’t set in stone; they’re just what I’ve found helps most people I’ve talked to.

Water helps your body function as well as helps your brain, memory, and gives you energy.

There are definitely more things you could be doing to improve your energy overall, but start here. See what works for you and leave what doesn’t.

After all, it’s your life.

But I’d personally rather have more energy than not. So here are my ideas on how to start getting more energy and getting out of burnout.

I hope it helps you!

Good luck.

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Where to be Online as a Projector in Business

There’s so much contradictory information out there about “what platform to be on to succeed”. And let me be the first to say: it’s all bullshit.

While, yes, there are certain places more people are, such as Instagram and Facebook, that doesn’t mean you HAVE to be there too.

ESPECIALLY if your energy just abhorrs those platforms.

Great news! You don’t HAVE to be on them if you don’t want to be.

So where should a Projector in business be online? Let’s dig into it.

First, step away from the business rules you’ve been taught.

Most likely, you’ve learned business strategy from Generators or Manifesting-Generators. I know I did!

I was SO upset with myself that none of the business strategies were working for me.

I thought there was something inherently wrong with me.

People didn’t like ME when I used those strateiges.

Why?

Because it didn’t FIT my energy.

It was like trying to fit myself in a box that was already full. I wasn’t even in the box at all. So I just metaphorically carried around the heavy box hoping one day I might be able to fit inside of it.

Narrator: that didn’t happen.

In fact, it only got worse because I got SO tired of carrying around the box.

It was draining, exhausting, and it really took the fun and enjoyment out of being in the business world.

I was so discouraged!

How did it change for me?

I started listening to my intuition, and you should too.

When I finally started just releasing what wasn’t for me, when I finally just set down the box and walked away from it, I started feeling lighter.

I started feeling like I could move freely again.

I felt like a breath of fresh air filled my lungs.

It did take me a while to recover, with the bitterness I felt and all, but once I did: I felt free from the heaviness that held me back.

I questioned “Okay, if all of that wasn’t working for me, what will?”

I started doing the exact opposite of what I was being told.

And, not everything needed to be the exact opposite, but the point is that I allowed myself to FIND what worked for ME.

And that’s where you may want to start as well.

So, where do you want to be?

Let’s say you scrapped everything you’ve been taught about how “business is supposed to look” right now.

And you were just leading with your energy and where you DESIRE to be.

What platform would you choose to be on?

Do you prefer short quips and dropping words of wisdom quickly? Twitter or platforms similar to Twitter may be for you!

Do you like community and being able to chat with other people, be in the support groups, and just give advice (with detachment of course!)? You may enjoy platforms like Facebook groups, Reddit, or other places you can gather virtually.

Do you like writing longer posts and really getting crafty with your words? Blog sites like WordPress, Medium, and similar sites would be great.

There’s a whole long list of other choices too, but you get the point.

And while we’re on the topic…

When you start scraping everything you’ve learned, you may notice that the niche you chose in the first place just isn’t what you want to do.

Some more great news: You can pivot and change it.

Most people don’t allow themselves the freedom to change their minds.

But why would you rather be stuck in something that you hate JUST to say you “haven’t changed your mind”?

What’s wrong with changing your mind?

Absolutely NOTHING is wrong with changing.

In fact, people who haven’t changed in months (or even years, yikes!), are the exact people who are stuck and stagnant.

Now, I’m not saying that you have to change your niche every few months or years, I’m saying that change bring evolution. No matter what area of life it is in. And you have the 100% choice to change whatever you want, whenever you want.

And ANYONE who tells you differently is just upset because they want to change too, but they don’t have the courage to do so yet. So they’d rather shame you than make the change themselves.

The Bottom Line

YOU decide where to be in life. YOU have the power to change your situation. And only YOU can figure out what’s in alignment with your energy.

Starting with your business platform if you want. But you could start anywhere else in your life if that feels right.

So, where do YOU want to be? And what do you feel YOU need to change to live a better, more aligned, life for yourself?

Have fun!

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When You Find Out You’re a Projector in Human Design…

When I found out I was a Projector, I was honestly surprised.

“No motor centers? No energy??” were some of my first thoughts followed by a recollection of working 80 hour weeks as a manager, and the straight year or so of working 2 full-time jobs while also in college full-time.

But yes, it was true.

I was a Projector.

And it felt like a death sentence.

“I can’t do anything? I can’t start anything? Wtf??”

I had no idea what to do, where to begin, or how to even process the information I had just found.

All I knew was that my life was about to change, and I had absolutely no idea what the other side of that change was going to look like.

Sound familiar?

It seems like this experience is some sort of Projector right of passage.

Every Projector I know has had such an un-Projector-like past. But, in a world made for Generators, why am I even surprised?

There’s more than a few things I want you, fellow Projector, to know as you embark on this journey.

1. You’re not alone.

It may seem like we’re all swimming in a pool filled with Generators and Manifesting Generators, but there’s more of us around than you’d think.

For instance, my partner is a Projector. My friends are mainly Mani-Gens, and I have a Manifestor Brother, but I know a good handful of Projectors now that I’m in the Human Design world. And I now know more Projectors than any other type.

When we find out we’re Projectors, it’s like our energy finally takes a breath of fresh air and relaxes, whether willingly or unwillingly to do so consciously. But at this moment, our lighthouse light turns on. And other Projectors seem to find us.

And suddenly, we feel like we’re not alone anymore. Because, truly, we aren’t alone.

2. Please, take a breath. Take a few… or more, even.

The life you’ve been conditioned and groomed for up until now has likely been harsh to your energetic field. Your body, your mind, maybe everything is just… tired. Exhausted.

You know the feeling when you get home from work on a Friday night and finally get to sit on the couch, knowing you don’t have to do anything again until Monday? That’s the feeling.

The relief. The relaxation. The rest.

(Perhaps mostly the relief.)

And maybe it’s been awhile since you’ve actually rested. I know it was a loooong time for me. I honestly don’t think I ever truly rested until figuring out I was a Projector. And if you’re like me, you’re in for a lovely awakening because rest is LIFE.

And it’s quite peaceful.

3. Rest, rest, and rest some more.

Burnout is very real.

Not only is burnout hurtful to mental health, but as Projectors, it takes a particularly hard toll on our bodies — because we’ve been trying to force ourselves to be something we’re not.

So, what are the moments that make you feel peaceful? What truly brings you joy without needing to “do” anything?

Maybe it’s painting. Maybe it’s sitting by the water. Maybe it’s playing music. Or maybe it’s simply just sitting and enjoying a cup of (decaf) coffee.

Whatever it is, do it. Do more of it.

Recharge your energy. Release the energy and adrenaline and stress and anxiety that isn’t yours to hang onto.

Literally, you can help your body do this by relaxing your eyebrows, your jaw, relax your cheeks, your shoulders, relax your stomach, your legs, your feet, and relax your hands.

How does that feel in your body? Probably relieving.

Release. Relax. Rest.

4. You are Brilliant. Wise. And needed.

Now that I think we’ve covered, and emphasized, the importance of rest, let’s talk about the blessing it is to be a Projector. 

Don’t scoff yet. I’m serious.

It took me over a year to start seeing why being a Projector is a blessing, but I’ll help you start seeing it today.

People need you.

People. Need. YOU.

You see them more deeply than you could ever explain in words.

Whether you see what they’re thinking, what they’re afraid of, what excites them, who they are, what mood they’re in, how they feel about themselves, or what pressures they’re dealing with — you truly SEE them.

With this gift, you can help others navigate their lives more smoothly.

Efficiency is the name and life is the game.

You can take one look at someone who’s working on a project and instantly be able to tell where it can be improved, use less energy, or overcome the roadblocks or challenges.

And that’s just one of the many, many gifts you have as a Projector.

5. You’ve been given the gift of time and joy.

Projectors need to wait for the invitation. But what the heck do we do while we wait??

Play. Explore. Experiment. Learn. Study. Have fun. Dive deep into your passions and interests.

What’s the thing that you constantly think about or talk about?

What’s the thing you nerd-out about?

Master it. Play in it. Enjoy it.

The biggest blessing you have is that people will automatically come to you when they’re ready to invite you. Meaning, you don’t have to go around convincing 1000 people to invite you, see you, hear you, or appreciate you.

That’s not an efficient use of your energy. You’re not here to convince people that you’re worth it.

All these things are automatically magnetized to you when you’re in your zone of genius.

You can spend time just being you. You can spend time just learning and studying what you enjoy.

You have been given the blessing of time.

You have the time. Use it well.

Final Thoughts

I’m not going to say it’ll be all sunshine and rainbows.

Deconditioning is going to happen the more you are aware of your conditioning, and it can be a lowkey version of hell. Kind of like the dark night of the soul, but the Projector-version.

But it’s so worth it. And depending on your life previous to finding out that you’re a Projector, the process will vary widely. It could be easier, or it could be more difficult, it just depends on who you were conditioned to be and how deep that conditioning runs.

But again, it’s so worth it.

You’re a Projector. There’s so much depth and brilliance that you have.

I like to think of every Projector as a gemstone. No matter what kind, where it came from, what it’s been through, or how long it’s been conserved in the Earth, at some point the gemstone will be seen by others.

Don’t be discouraged for needing to extract the gemstone from the Earth it has laid in. It went through the rough, the molding, and the growing — and now that you’ve found Human Design, it’s ready to come out and see the light as the beautiful gemstone it really is.

This is your beginning.

You are getting ready to be seen, finally, for who you truly are.

Are you ready?

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What your energy actually means when it’s defined or undefined

Have you ever felt like you weren’t good enough or like you were too much?

Before we find Human Design, it can be a shaky world. Being told we talk too much, think too much, feel too much. Or being told we don’t do enough, we don’t feel enough, we don’t think enough. So much conditioning in the world about who we “should” be and how we “should” act.

But what if we could just be ourselves and that would be more than enough? This is what definition explains in Human Design.

Definition is throughout your Human Design chart. And while this is a largely misunderstood topic, let’s dive into what definition means in your Human Design chart and what definition really means about your energy.

Let’s get back to definition and undefinition.

You have all the centers in your chart. You have all the energy in your chart.

The definition itself means whether you have consistent access to it or inconsistent access to it.

Where you are defined, you feel it internally and it’s what people can feel strongly from you when you’re around them.

These defined areas are your strengths, your places where you have confidence and consistency, and where your natural gifts are hiding out.

In the undefined areas, you have inconsistent access to it internally and it’s what you feel from others when you’re around them.

These undefined areas are places where conditioning likely happens the most, where you may feel like you’re “not enough” or like your energy is incomplete (hint: it’s not, you’re a completely whole, unique design!)

In these undefined areas, you gain wisdom by witnessing and filtering the entire collective energy. It’s where you deeply understand the people around you. And where you will become wise about how this energy works for other people.

What conditioning looks like

In the defined areas, you may have been told you were “too much” and vice versa in the undefined areas, you may have been told you were “not enough.” Both of these are conditioning. 

For example, anyone with a defined throat may have been told that they talk too much. Or someone with a defined ego center may have been told that they’re selfish. Or someone with a defined ajna may have been told that they think too much or that they’re too stubborn in their beliefs. Or someone with a defined emotional center may have been told that they feel too much or that they’re always in a mood.

Any center that is defined can be seen by the energy of those who have it undefined. Therefore, those who have it undefined aren’t used to feeling it all the time, and when they see someone else doing just that, they can either feel jealous or like they themselves aren’t enough and thus create a projection onto the other.

And this same scenario can happen vice versa with someone who has it undefined and someone who has it defined can be uncomfortable with the fact that the other person doesn’t have this energy and then create a projection that the other person “isn’t enough”.

Which is right?

This isn’t to say that either of them is wrong, the point is that we as a collective don’t know our energy well enough to feel safe and secure within it enough to not judge how someone else operates. And if we can all understand the beautiful energy that each of us has, imagine the harmony that would radiate from that.

There wouldn’t be “not enough” or “too much”

We would all just… be.

And it would be a wonderful exchange of openness and definition that is embraced, learned, and experienced as a life lesson.

What to do with this information?

If nothing else from this, understand that you are whole. You are complete. Your energy is meant to have a conversation with the people around you. And theirs with your energy too. 

It’s all unique. And each interaction is meant to be exactly as it is.

Your unique blend of definition is merely a guidepost to how your energy likes to operate the most. And where you’re undefined, you have energetic conversations with the world around you.  You feel and experience the world in a particular way.

Know that you are you. And there is no one out there like you. But there are people who are similar. You’re not alone. You’re just different. Everyone is. And we can all be different and unique together.

Live your definition, learn your undefinition, and let yourself be exactly who your soul wants you to be.

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Succeeding as a Projector in Business is Mainly About 5 Key Things

It still took me a year to really experiment and decondition from all the unaligned advice I had been given, but once I did, the flood gates opened.

I’ve been in business for almost 3 years now and it took me over 2 years to figure out what the heck was going on. Not because I didn’t try, but because I was following all the streamlined information I found and people who didn’t understand me.

1 year in, I found Human Design. I immediately found out I was a Projector and had one of the biggest aha moments of my life.

It still took me a year to really experiment and decondition from all the unaligned advice I had been given, but once I did, the flood gates opened.

Where I used to be stressed out, burned out, bitter, and testing every “business strategy” in the book (with a fall down failure each time); now I’m calm, content, relaxed, rested, and progressing rapidly.

Where I used to get no views, little engagement, and feeling the need to post everywhere to be seen and heard (which still didn’t work); now I focus on a few select things that I love and it feels freeing.

The crazy thing is, just because I found out I was a Projector 1 year in, didn’t mean I started running my business that way. In fact, I started running my business solely as a Projector in December 2021.

And yet, in that short period of time, I’ve gained more traction than in my first 2 full years.

In short, this works. And I’m not the only one it works for.

So if you’re a Projector in Human Design and you want to start a business, here are the 5 key things you really need to know.

1. You are not here to convince others of your worth.

Cold calling, cold DMing, or any other form of outreach really isn’t meant for you. I’m not saying it won’t work, it could. But it’ll be much more resistant-filled, draining, and energy-wasting.

You are meant to see people where they are. You are meant to master and improve systems. You are meant to guide. You are meant to wait for the invitation.

Meaning, you are meant for people to come to you; not the other way around.

In business? That means attraction marketing. And it’s actually a business strategy on the rise (thank goodness).

Attraction marketing is about speaking about your services and products and allowing others to come to you.

And this plays perfectly with the Projector strategy.

All you need to do is show up and be findable. The right people will find you.

2. Bitterness is a signpost to misalignment.

I spent way too much time playing in the bitter-barn while I was trying to make other platforms work. But those didn’t align with my energy.

They felt forced. Constrictive. Limited. Boxed in. Unauthentic. Draining.

It wasn’t until I finally allowed myself to step back and recalibrate that I found the correct areas for me and my precious energy.

It’ll be the same for you.

In business? Don’t force yourself to be somewhere that drains you and that makes you hate it. Find what feels good. And yes, there IS a place that will feel good.

There are so many options out there. Your energy will radiate with positivity when you find the right ones for you.

So when you feel bitter, check-in with yourself. Why do you feel bitter? How often have you felt bitter recently? Is there a pattern to when you find yourself feeling bitter?

Check-in and recalibrate.

3. Speak from your definition and guide in your openness.

This is actually something that I cover in-depth in Niche by Design, but I still want to point it out here.

In your energy, you are most familiar with where you’re definition is. And you learn your deepest wisdom through your openness.

Showing your abilities and skills online starts best when you speak from what you know. It’s already a learning curve to become an entrepreneur, so make it easier for yourself by sticking to what you know and can easily talk about.

This tends to impact your niche the most, but either way, start with what you know.

4. Rest and relax more than you think you should.

As a Projector, you probably were taught to live like a Generator. That “working hard” and “putting in more hours” and “hustling and grinding” is the way to success.

But that’s the polar opposite of what is really true for you.

The more space you let your energy have, the more productive you actually are. I know that sounds counterintuitive because it is.

For example, I used to work myself 6 to 14 hours a day (yes, it varied widely). And what do I have to show for it? Nothing.

Absolute bupkis.

Actually, I have negative results instead: burnout, exhaustion, bitterness…

But when I switched the way I worked to working on my energy’s best schedule and for less than 4 hours a day, look at what I have to show for it:

  • A blog that is consistently uploaded to every week and gets found every day without me having to push it out
  • A podcast that gets uploaded to twice a week and gets found every day without me pushing it out
  • An email list that grows every week — almost every single day
  • The feelings of happiness, contentment, joy, and optimism for working every day doing something I truly enjoy
  • The space to learn a language and play music and still have time for making delicious meals as well as spending a few hours a week with friends
  • Naps, Rest, Netflix, a good amount of Sleep…

These last few may seem like small things, but when you were working as hard as I was, you understand how these little things mean so much more.

Not only have I gained followers, subscribers, listeners, and an engaged audience, but I’ve been honored to have a good number of these same people reach out to me and connect with me 1:1.

I know their names, their designs, their likes and interests, and we’ve become virtual friends.

I know people all over the world, from Canada and Australia to India and the Netherlands.

And it fills my heart with fulfillment and joy to see the impact I’ve made and to personally know their amazing achievements.

My business isn’t just a business — it’s a community. And that means more to me than any amount of money ever could.

And all this came from just switching the way I worked! How beautiful is that?

I’m grateful every day that this is my life.

5. Being in alignment means finding the most aligned path for your highest potential.

I won’t sit here and say that I’m always aligned. That’s part of being human and enjoying the experiences here. We get to realign ourselves when we feel we’ve stepped in the wrong direction.

We learn things from our misalignment. And we feel comforted and like we’ve made progress when we come back into alignment.

We need both.

But being in alignment with your energy in your business opens up a whole new world for you, one you may never have expected.

I honestly never thought I would be a writer. I actively resisted it (while I was still in conditioning). Yet here we are, and I feel like this is what my energy wanted from me all along.

It makes me happy. It feels good. It feels right.

This is who I am. And I know it’s leading me somewhere amazing. And it will be the same for you.

And in business? Alignment is success. So why spend any more time trying to fit in where you were born to stand out?

Final Thoughts

Living in alignment does so much more than we can even imagine. From career and business to personal relationships and health, living as who you are with your true energy brings the potential for miracles.

When you stop resisting the true nature of your energy, you’ll be able to find and have everything you’ve ever dreamed of.

And it’ll be a lot easier to start now than to go down the same path I did.