I’m sure you’ve heard the word “Niche” more than enough times already at the beginning of your business so far.
And beyond that, there are differing opinions everywhere too on whether you should or shouldn’t niche down.
But here’s the real scoop about Niches:
People think a Niche is a limiting box they need to fit into, but it’s not! It’s actually a way to help yourself get focused and get found by the right people.
And knowing your Human Design type can point you in the right direction.
Before we go any further, your niche could be either the audience you reach, the problem you solve, or both together. It depends on what feels correct for you.
For instance, life coaches can be niched down to a specific audience. The actual problem they solve is more open, while the audience they serve can be specific.
Or vice versa, you could coach anyone who needs help with a specific problem. The problem you solve can be specific while the person receiving the help is more open.
Or even a very specific niche using both sides can be something like teaching postpartum healing yoga to new moms. Again, it depends on what feels correct for you, but overall we’ll talk about which types should be more niched down and which types shouldn’t.
This applies to all types of businesses, like if you want to run a physical product store, a digital goods store, or whatever type of business you desire!
What you do will be enhanced by how you do it. And your type shows you how you best do what you do and how your energy wants to interact with others through you and your business.
Remember that no matter your type or energetic configuration, you’re able to build the business of your dreams and find your own version of success!
Niche by Type
You’re the trailblazer. Putting yourself into a niched audience won’t feel like freedom. While you’re waiting for inspiration, you don’t need to wait to find the right people. They will find you when you’re moving the collective forward! So instead of focusing on making content for your audience, let your niche form around you! Look instead at where you’re innovative. What area feels right for you to be forging ahead? Where do you see things are stagnant? Where do you want to be known for leading the new movement?
You’re likely going to have something that you’re passionate about from the get-go. Or perhaps you’ve always had a dream to pursue. Or maybe you’ve responded to something that continues to bring you enough variety while remaining the thing you love. Either way, niching down is the area in which you can thrive! Following the examples above, figure out whether you want to niche down in the problem you solve, the audience you help, or both. A specific niche can help you narrow in on what you want to talk about, instead of it feeling limited. And having a focused-goal may be just the thing to help you start creating the content you desire to.
You’re meant to move quickly. It’s likely that you get bored around 18-24 months into a career. You tend to move through the challenges quicker and when there’s nothing exciting left inside a position, you’re ready for something else. Try to remain broader in the niche you choose. Give yourself the room to move and flow when your energy is ready. If you decide to niche down, remember that you have the ability to switch around what you do, and continue to make it fun for yourself!
You’re the one who deeply understands systems and deeply sees others. If you continuously move around and don’t master one thing, you may later in life find yourself unfulfilled. You can always switch it up when you truly feel ready, however, give yourself enough time to master what you choose before moving on. You may find that once you master it, you do actually want to continue with it! Again, with the examples above, find the flexibility that works for you whether to choose a specific problem to solve, the audience to help or both. Give yourself enough time for deep periods of rest in between and make it something you do actually enjoy too! Burnout on a niche doesn’t mean that niche is wrong for you, you may just need time to rest and recoup your energy!
Your aura is so open that it’s not meant to fit into one box. You can shift, move, flow, and mold yourself to any situation that needs your attention. Play to this strength. Choose something broad and let yourself be guided where you need to go! Find the people that need your help, find the environments that feel open and exciting to you, and find the niche that feels like home.
Remember, Human Design can go much further into niching down than just using your type.
While your type is a great starting point, if you want to dive into the deeper aspects of your niche, (like the skills you naturally possess, how you help others, and whether you’re meant to teach or coach), check out the Niche by Design Masterclass. In less than 60 minutes, I break it all down and walk you through finding your niche according to your Human Design.