It still took me a year to really experiment and decondition from all the unaligned advice I had been given, but once I did, the flood gates opened.
I’ve been in business for almost 3 years now and it took me over 2 years to figure out what the heck was going on. Not because I didn’t try, but because I was following all the streamlined information I found and people who didn’t understand me.
1 year in, I found Human Design. I immediately found out I was a Projector and had one of the biggest aha moments of my life.
It still took me a year to really experiment and decondition from all the unaligned advice I had been given, but once I did, the flood gates opened.
Where I used to be stressed out, burned out, bitter, and testing every “business strategy” in the book (with a fall down failure each time); now I’m calm, content, relaxed, rested, and progressing rapidly.
Where I used to get no views, little engagement, and feeling the need to post everywhere to be seen and heard (which still didn’t work); now I focus on a few select things that I love and it feels freeing.
The crazy thing is, just because I found out I was a Projector 1 year in, didn’t mean I started running my business that way. In fact, I started running my business solely as a Projector in December 2021.
And yet, in that short period of time, I’ve gained more traction than in my first 2 full years.
In short, this works. And I’m not the only one it works for.
So if you’re a Projector in Human Design and you want to start a business, here are the 5 key things you really need to know.
1. You are not here to convince others of your worth.
Cold calling, cold DMing, or any other form of outreach really isn’t meant for you. I’m not saying it won’t work, it could. But it’ll be much more resistant-filled, draining, and energy-wasting.
You are meant to see people where they are. You are meant to master and improve systems. You are meant to guide. You are meant to wait for the invitation.
Meaning, you are meant for people to come to you; not the other way around.
In business? That means attraction marketing. And it’s actually a business strategy on the rise (thank goodness).
Attraction marketing is about speaking about your services and products and allowing others to come to you.
And this plays perfectly with the Projector strategy.
All you need to do is show up and be findable. The right people will find you.
2. Bitterness is a signpost to misalignment.
I spent way too much time playing in the bitter-barn while I was trying to make other platforms work. But those didn’t align with my energy.
They felt forced. Constrictive. Limited. Boxed in. Unauthentic. Draining.
It wasn’t until I finally allowed myself to step back and recalibrate that I found the correct areas for me and my precious energy.
It’ll be the same for you.
In business? Don’t force yourself to be somewhere that drains you and that makes you hate it. Find what feels good. And yes, there IS a place that will feel good.
There are so many options out there. Your energy will radiate with positivity when you find the right ones for you.
So when you feel bitter, check-in with yourself. Why do you feel bitter? How often have you felt bitter recently? Is there a pattern to when you find yourself feeling bitter?
Check-in and recalibrate.
3. Speak from your definition and guide in your openness.
This is actually something that I cover in-depth in Niche by Design, but I still want to point it out here.
In your energy, you are most familiar with where you’re definition is. And you learn your deepest wisdom through your openness.
Showing your abilities and skills online starts best when you speak from what you know. It’s already a learning curve to become an entrepreneur, so make it easier for yourself by sticking to what you know and can easily talk about.
This tends to impact your niche the most, but either way, start with what you know.
4. Rest and relax more than you think you should.
As a Projector, you probably were taught to live like a Generator. That “working hard” and “putting in more hours” and “hustling and grinding” is the way to success.
But that’s the polar opposite of what is really true for you.
The more space you let your energy have, the more productive you actually are. I know that sounds counterintuitive because it is.
For example, I used to work myself 6 to 14 hours a day (yes, it varied widely). And what do I have to show for it? Nothing.
Absolute bupkis.
Actually, I have negative results instead: burnout, exhaustion, bitterness…
But when I switched the way I worked to working on my energy’s best schedule and for less than 4 hours a day, look at what I have to show for it:
- A blog that is consistently uploaded to every week and gets found every day without me having to push it out
- A podcast that gets uploaded to twice a week and gets found every day without me pushing it out
- An email list that grows every week — almost every single day
- The feelings of happiness, contentment, joy, and optimism for working every day doing something I truly enjoy
- The space to learn a language and play music and still have time for making delicious meals as well as spending a few hours a week with friends
- Naps, Rest, Netflix, a good amount of Sleep…
These last few may seem like small things, but when you were working as hard as I was, you understand how these little things mean so much more.
Not only have I gained followers, subscribers, listeners, and an engaged audience, but I’ve been honored to have a good number of these same people reach out to me and connect with me 1:1.
I know their names, their designs, their likes and interests, and we’ve become virtual friends.
I know people all over the world, from Canada and Australia to India and the Netherlands.
And it fills my heart with fulfillment and joy to see the impact I’ve made and to personally know their amazing achievements.
My business isn’t just a business — it’s a community. And that means more to me than any amount of money ever could.
And all this came from just switching the way I worked! How beautiful is that?
I’m grateful every day that this is my life.
5. Being in alignment means finding the most aligned path for your highest potential.
I won’t sit here and say that I’m always aligned. That’s part of being human and enjoying the experiences here. We get to realign ourselves when we feel we’ve stepped in the wrong direction.
We learn things from our misalignment. And we feel comforted and like we’ve made progress when we come back into alignment.
We need both.
But being in alignment with your energy in your business opens up a whole new world for you, one you may never have expected.
I honestly never thought I would be a writer. I actively resisted it (while I was still in conditioning). Yet here we are, and I feel like this is what my energy wanted from me all along.
It makes me happy. It feels good. It feels right.
This is who I am. And I know it’s leading me somewhere amazing. And it will be the same for you.
And in business? Alignment is success. So why spend any more time trying to fit in where you were born to stand out?
Final Thoughts
Living in alignment does so much more than we can even imagine. From career and business to personal relationships and health, living as who you are with your true energy brings the potential for miracles.
When you stop resisting the true nature of your energy, you’ll be able to find and have everything you’ve ever dreamed of.
And it’ll be a lot easier to start now than to go down the same path I did.
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